The lovely Lara Stone holds a long association with Calvin Klein so it is really no surprise that the label has announced that she is the face of Calvin Klein Underwear’s new Naked Glamour campaign.

The ads were revealed on Thursday (yesterday) and feature an all black and white campaign, photographed by Patrick Demarchelier in New York City.

President of Calvin Klein Inc, Tom Murry spoke of Lara’s involvement and says “Lara Stone is one of the world’s top models and her distinct look and sex appeal resonated with our consumers and has synergized our branded lifestyle advertising campaigns round the world.”

The Naked Glamour collection was created wholly to make women feel sexy by (and quote) “offering a sophisticated combination of luxurious fabrics with a hint of shine and subtly contrasted by feminine matte trims.”

Personally I don’t think the black and white ads do anything for the lingerie – by “Naked Glamour” I wonder if these pieces are nude colours or if they are simply made to make you feel so comfortable you forget you’re wearing underwear – it would be nice to see straight off.
However the black and whites certainly make Lara Stone look amazing (although she always does) and really enhances her features… I completely envy her stomach!

The line comprises of lingerie which includes 4 different bra styles and sleepwear. You can check out the TV ad right here….